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Our Process
The UX Architectural Guide provides a structure to the design and development of your project.
The Product Innovation Framework is our proven process for testing an innovative idea, slashing the risks, and seeing it through from prototype to return on investment, time and time again.
1. Define
Turn an idea into an concept
2. Research
Research prototype and test solutions
3. Concepts
Design, develop and launch a product
4. Design
Manage, iterate and grow value
01Define
The most important phase in UX design is actually done before the product team creates anything. Before you can build a product, you need to understand its context for existence. The product definition phase sets the foundation for the final product.
- Stakeholder interviews
- Value proposition mapping
- Concept sketching
1. Define
Connect with the idea and give a well defined business case
02Research
The product team moves to the research phase. This phase typically includes both user research and market research. Good research informs design decisions and investing in research early in the process can save a lot of time and money down the road.
- User interviews
- Building Consumer persona
- User stories
- Storyboarding
- Competetive research
02. Research
Learn about people you’re trying to build the product for
03Concepts
The product team moves to the research phase. This phase typically includes both user research and market research. Good research informs design decisions and investing in research early in the process can save a lot of time and money down the road.
- User interviews
- Building Consumer persona
- Competetive research
03. Concepts
Turn an idea into an concept
- Sketching
- Wireframing
- High fidelity prototyping
- Prototyping
04. Design
Iterate & convert idea into a live design